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press release examples

Press release examples can greatly benefit any Indian startup aiming for widespread recognition and effective brand communication. Whether you’re launching a new product, sharing company milestones, or updating the market on innovations, a well-crafted press release ensures your news reaches not only journalists but also potential investors, customers, and other critical stakeholders.

In this expansive post, we dive into the elements that make press releases compelling, with real press release examples from Indian startups that have nailed their PR strategies to capture attention and garner media coverage.

The Blueprint of a Successful Press Release

Before we delve into press release examples, it’s essential to understand the anatomy of a press release that captivates and informs. Here’s what every effective press release should contain:

Headline: Your First Handshake

The headline is your first impression. It should be catchy enough to grab attention but accurate enough not to mislead. Ensure it’s clear, concise, and reflective of the content. Include the what, where, and why, if possible.

Date and Location: Orient Your Readers

Always specify the city and the date before your opening paragraph. This contextualizes your news and is particularly crucial for local startups aiming to make a splash within regional news circuits.

Introduction: Capture the Essence

In the first paragraph, answer the key journalistic questions: Who, What, When, Where, Why, and How. This part should succinctly summarise the news you are announcing so that even if the reader goes no further, they grasp the essential message.

Body: Dive Deeper

Here, expand on the details. Provide background information, share quotes from key stakeholders (like the CEO or industry experts), and, if applicable, include statistics or data to back up your points. This section adds depth and credibility to your announcement.

Boilerplate: Who Are You?

Don’t forget the boilerplate—a short paragraph about your company. This should articulate who you are and what you do, providing context to your press release and an introduction to newcomers discovering your brand for the first time.

Contact Information: Open Doors for Follow-ups

Finally, conclude with the name, phone number, and email address of your press contact. This offers journalists an easy way to reach out for further information, enhancing your chances of getting covered.

Real Press Release Examples from Indian Startups

Now, let’s explore how some Indian startups and businesses have used the above framework effectively in their press releases to capture interest and engage their audience.

Press Release Examples 1 : Zomato’s Expansion into Grocery Delivery

Headline: “Zomato Launches Grocery Delivery Service Across Major Indian Cities”

Introduction: Zomato, India’s leading food delivery platform, today announced the launch of its new grocery delivery service, Zomato Market, in major cities including Delhi, Mumbai, Bangalore, and Hyderabad.

Body: With the increasing demand for home deliveries, Zomato Market aims to provide a seamless and reliable grocery shopping experience for customers. The service features a wide range of products, from fresh fruits and vegetables to daily essentials and gourmet items. Zomato has partnered with local retailers and vendors to ensure the availability of high-quality products at competitive prices.

“We are thrilled to expand our services beyond food delivery,” said Deepinder Goyal, CEO of Zomato. “Our goal is to make daily shopping easier and more convenient for our users, especially during these challenging times. By leveraging our existing infrastructure and expertise in logistics, we aim to deliver groceries quickly and efficiently.”

Customers can access Zomato Market through the Zomato app, where they can browse, order, and track their deliveries in real-time. The service also includes contactless delivery options to ensure safety and hygiene.

Boilerplate: Founded in 2008, Zomato is India’s leading online food delivery and restaurant discovery platform, serving millions of customers across the country. With a mission to ensure ‘better food for more people,’ Zomato continues to innovate and expand its services to meet the evolving needs of its users.

Press Release Examples 2: Tata Motors’ Launch of Electric Vehicle

Headline: “Tata Motors Unveils Nexon EV, India’s Most Affordable Electric SUV”

Introduction: Tata Motors, a leading automotive manufacturer in India, today announced the launch of the Nexon EV, the country’s most affordable electric SUV, marking a significant milestone in India’s journey towards sustainable transportation.

Body: The Nexon EV is designed to offer a superior driving experience with zero emissions. It features a 30.2 kWh lithium-ion battery, providing a range of up to 312 kilometers on a single charge. The vehicle supports fast charging, allowing it to charge from 0 to 80% in just 60 minutes.

“We are excited to introduce the Nexon EV, which combines cutting-edge technology, robust design, and affordability,” said Guenter Butschek, CEO of Tata Motors. “Our aim is to make electric vehicles accessible to a larger audience and contribute to a greener future for India.”

The Nexon EV comes equipped with advanced safety features, including dual airbags, ABS with EBD, and an IP67-rated battery pack. It also offers a host of smart connectivity options through Tata’s ZConnect app, enhancing the overall driving experience.

Boilerplate: Tata Motors, part of the Tata Group, is India’s largest automobile company, providing innovative mobility solutions to its customers for over 75 years. With a strong focus on sustainability and technology, Tata Motors continues to lead the way in the Indian automotive industry.

Press Release Examples 3: BYJU’S Free Education Program for Underprivileged Children

Headline: “BYJU’S Launches Free Education Program for 1 Million Underprivileged Children in India”

Introduction: BYJU’S, the world’s leading ed-tech company, today announced the launch of its Free Education Program aimed at providing high-quality education to 1 million underprivileged children across India.

Body: As part of this initiative, BYJU’S will offer free access to its complete learning app, covering subjects such as Math, Science, English, and Social Studies for students from classes 1 to 12. The program is designed to bridge the educational gap and ensure that every child, regardless of their socio-economic background, has access to quality education.

“At BYJU’S, we believe that every child deserves an equal opportunity to learn and succeed,” said Byju Raveendran, Founder & CEO of BYJU’S. “Through this program, we aim to empower underprivileged children with the knowledge and skills they need to thrive in the 21st century.”

The Free Education Program will also include mentorship and support from BYJU’S teachers, ensuring that students receive personalized guidance to maximize their learning potential. This initiative is part of BYJU’S broader commitment to social impact and education for all.

Boilerplate: Founded in 2011, BYJU’S is India’s largest ed-tech company, offering personalized and engaging learning programs to millions of students worldwide. With a mission to make learning fun and accessible, BYJU’S is transforming the education landscape through technology and innovation.

press release- brand reputation

StoryBizz Media: From Press Release to Powerhouse Story

We believe in the transformative power of storytelling for Indian businesses. Our team of passionate digital PR experts crafts compelling press releases that set press release examples and capture media attention and propel your startup’s success story forward.

How We Help You Shine:

  • Ignite Success Stories: Our press releases go beyond basic announcements. We weave compelling narratives that showcase your innovation and impact.
  • Captivate Media Attention: We understand the Indian media landscape and craft newsworthy content that grabs the attention of journalists and influencers.
  • Empower Your Growth: We help you leverage the power of earned media to amplify your brand awareness and build momentum for your startup journey.


The press release examples provided share a common thread—they’re clear, they’re targeted, and they all make a significant promise or announcement that’s relevant to their respective audiences. They offer just enough information to pique interest, backed by facts, and openly invite further inquiry, which is the essence of a powerful press release.

Whether you’re announcing an innovation, celebrating an achievement, or opening new business avenues, remember that your press release carries the potential to form first impressions. Make those impressions count with a factual, engaging, and well-structured delivery.

What will your next press release announce, and how will you craft it to capture the essential narrative of your startup’s journey? Remember, in the dynamic landscape of Indian startups, every press release is an opportunity to shine.

Contact us today.

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